Splash: Save the Whales App
PROBLEM: Whales are going extinct, their population decreases due to hunting and natural causes.
GOAL: Design and develop an app to raise funds for whale research and conservation
LINKS: low-fidelity prototype, high-fidelity prototype, case study summary.
I created a concept brand, Splash, it is a fictional non-profit organization dedicated to the preservation and conservation of endangered whale species. The organization aims to raise awareness, mobilize action, and facilitate impactful initiatives to ensure the long-term survival of these magnificent creatures. Splash provides information on their endangered status and ways to support their survival.
*photos by Lee Andelson wakeuptoadventure.com
User Research
I conducted user research to develop my app. Through the research, I developed two personas that represent the target users for this app. I conducted a competitive audit to analyze the strengths and weaknesses of existing similar applications. I utilized ideation techniques to generate innovative ideas. I then organized all my research findings into an affinity diagram. Below are excerpts highlighting key findings from my research process.
Case Study
I implemented my findings to create wireframes and turned those into low-fidelity prototypes. After the initial concepts were tested, I designed my high-fidelity prototypes. I collected all my research insights, design iterations, site maps, and final recommendations into a comprehensive case study. Below is the project overview. This app was designed for the Google UX Design Coursera Certificate.
