Bloom Website
PROBLEM: There are limited options for customized flower arrangements
GOAL: Develop a flower preview website empowering users to customize their own flower arrangements and save sender profiles
LINKS: low-fidelity prototype, high-fidelity prototype, case study summary.
I created a concept brand, Bloom, it represents a fictional florist app. This is the complimentary website for the app. Bloom gives customers the opportunity to design their own personalized bouquets. Users can conveniently save their recipients' information and preferences into sender profiles for seamless future reference.
Design
Utilizing my research insights, I designed wireframes and transformed those into low-fidelity prototypes. I created storyboards and site maps to support my prototype. After the initial concept testing phase, I proceeded to design my high-fidelity prototypes. During the prototyping phase, I created reusable components and implemented overlay transitions to enhance the visual appeal and interactivity of the website. To ensure a seamless user experience across all devices, I made the website responsive and optimized it for desktop, tablet, and mobile platforms. Below are excerpts showcasing my design. For user research, please view my Bloom florist app page.
Case Study
I collected all my research insights, design iterations, site maps, and final recommendations into a comprehensive case study. Below is the project overview. This was for the completion of Google UX Design Coursera Certificate.
