Bloom Application
PROBLEM: There are limited options for customized flower arrangements
GOAL: Develop a flower preview app empowering users to customize their own flower arrangements and save sender profiles
LINKS: low-fidelity prototype, high-fidelity prototype, case study summary.
I created a concept brand, Bloom, it represents a fictional and trendy florist app. Bloom gives customers the opportunity to design their own personalized bouquets. Users can conveniently save their recipients' information and preferences into sender profiles for seamless future reference.
User Research
I conducted user research to develop my app. Through the research, I developed two personas that represent the target users for this app. I conducted a competitive audit to analyze the strengths and weaknesses of existing similar applications. I utilized ideation techniques to generate innovative ideas. I then organized all my research findings into an affinity diagram. Based on these insights, I crafted a user flow that outlines the journey of users within the app. Below are excerpts highlighting key findings from my research process.
Design
Based on my research, I utilized the findings to create wireframes, which were then transformed into low-fidelity prototypes. I created storyboards, sticker sheets, and site maps to support my prototype. After the initial concepts were tested, I designed my high-fidelity prototypes. I made sure the app is responsive and accessible. Below are excerpts showcasing my design.
Case Study
I collected all my research insights, design iterations, site maps, and final recommendations into a comprehensive case study. Below is the project overview. This was for the completion of Google UX Design Coursera Certificate.
